What is LinkedIn Marketing and how can I use LinkedIn for Marketing? In this article, you can learn more about how to use LinkedIn Marketing. Businesses and entrepreneurs make digital marketing or social media marketing a top priority to showcase their business presence online. Nowadays, you see many large businesses and small business advertising their products on social media platforms like Facebook, Pinterest, LinkedIn, and lots more. It serves as one of the top social media marketing platforms where you can do business.
Furthermore, LinkedIn offers you one of the best marketing solutions where you can market your business and get connected to the right customers that are ready to do business with you. Most businesses consider Facebook business marketing as the best marketing solution based on the activities on the platform. Marketing solutions is another marketing solution where you can use the powerful tools to generate leads, drive traffic to your website, and above all build your brand awareness. However, there are two solutions offers which include LinkedIn Advertising and the Page.
Two Powerful LinkedIn Marketing Solutions
First of all, this is similar to the Facebook Business, where you can offer with Facebook ads and also the Facebook business page. The marketing solutions include the Advertising platform known as LinkedIn Ads and the Pages.
LinkedIn Advertising
LinkedIn advertising or Ads is one of the powerful advertising solutions that provide you with tools in which you can make use of to reach out right customers. Also, advertising on LinkedIn allows you to build a large network where you can create ideal ads to reach potential customers and lots more. Some of the unique features of marking on LinkedIn include:
- It allows you to target the right audience among over 690 million active users.
- With the advertising tools, you can easily create an effective ads campaign where you can define your goal.
- This also offers you with a tool where you can control how you want your budget to spend.
LinkedIn Pages:
This is another advertising tool offers by LinkedIn where you can manage and control your marketing network. With the LinkedIn Pages, you can connect with your audience in conversations and also use the LinkedIn virtual event solution to also connect with your network. In terms of features of the Pages, this as the same feature as every other advertising page, and with the tools provides you can know and grow your audience.
How to Use LinkedIn Marketing
To use LinkedIn marketing is very simple, first you need an Account. Afterward, you can create a LinkedIn page where you can then use the advertising tools to market your business across million of active professionals. To get started with it:
- Go to https://business.linkedin.com/marketing-solutions on your web browser.
- Next, click on Get Started in the middle of the page.
- Then, this will open the LinkedIn Campaign Manager.
- Sign in to your LinkedIn account to start your campaign.
However, you’ll be provided with the right tools you need to market your business. Plus, with the provided marketing objective, you can easily select the right marketing objective that best suits your preference.