How To Use Pinterest As A Freelancer

Are you a freelancer in search of a platform to showcase your work, get inspiration and expand your online presence? Look no further than Pinterest! With over 450 million active users globally, Pinterest offers a unique opportunity for freelancers to share their skills and attract new clients. In addition, it provides freelancers the opportunity to expand their online presence and find new inspirations.

On the platform, you can create boards to optimize your pins and more. In this guide, we will provide you with steps and guidelines on how to effectively use Pinterest as a Freelancer. Whether you’re a graphic designer, writer, or social media manager, Pinterest is a valuable tool you can make use of for your marketing strategy.

How To Use Pinterest As A Freelancer

You can harness your niche, share your content with a community, and ultimately you can generate freelance writing leads on the app. The best part is that, as a freelancer, you don’t need to pay a dime to make use of Pinterest. You can effectively make use of this site without having to pay a dime. Furthermore, Pinterest is easy to make use of and can be accessed across your mobile and desktop devices.

However, to make use of this app, you will need to sign up for a free account using your brand or your personal information. Then, you can start sharing your content on the app for free. Read on to discover how to successfully and effectively use Pinterest as a Freelancer.

How to Use Pinterest as a Freelancer

To make use of Pinterest as a Freelancer, there are several steps and guidelines you will have to follow. In this section of the article, we will be showing you the various steps and guidelines to follow to use Pinterest as a Freelancer. Check out the list below:

1 Create a Pinterest Business Account

The first step to using Pinterest as a Freelancer Is by creating a business account. This is crucial because you cannot use the platform as a freelancer without an account.  To create an account, follow the steps and guidelines below:

  • Visit the official Pinterest Business websites at
  • Next, click the top-right corner of your screen and click the Sign-Up button.
  • Then, click on Create a Business Account.
  • Input your email address, create a password, and enter your Age.
  • Tap the Create Account tab.
  • Next, enter your correct information to Build your profile and click on Next.
  • Also, describe your business and click on Next.
  • Choose if you want to run ads and click Next.
  • Lastly, select where you will like to start to visit your new Pinterest business account.

Following the above steps and guidelines you can successfully create a Pinterest business account.

2 Create a Board on Pinterest

After signing up for a business account on Pinterest, the next thing to do is to create a board on Pinterest. Creating a board on the app will help showcase your work and interests. For instance, if you’re a Fashion designer, you could create boards to showcase different fashion styles.

However, be sure to organize your boards in a way that makes it easy for potential clients to navigate and find what they are looking for.  To create a board on Pinterest, follow the steps and guidelines below:

  • Sign in to your Pinterest Business account.
  • Hover over to pin in your home feed that you want to save.
  • Click the plus icon next to the name of the suggested board on the top of the Pin.
  • Tap Create Board at the bottom of the list of board names.
  • Input your name for your board, add dates, and toggle Secret if you want to keep your board hidden.
  • If prompted to pick related popular topics to start off your board, click some to create sections.
  • Then, select some pint to be in the selected section.

3 Optimize Your Pins

Another way to effectively use Pinterest as a Freelancer to grow your business and expand your business presence is by optimizing your Pins. Ensure your pins are visually appealing and of high quality. Moreso, make use of clear, and descriptive titles along with relevant keywords to help your pins show up in the search results. You can also add hashtags to increase visibility.

4 Share Your Pins

Another optimizing your Pins, the next thing to do is to share your pins on the platform. The main essence of creating a Pinterest account is to share your freelancing skill so as to find potential clients.

Hence, it is important you share your pins on the app. Also, you can share your pins with other social media platforms to increase your reach. You can also join group boards related to your niche to reach a wider audience.

5 Engage with Your Followers

It is important you build a good and strong relationship with your followers as they can help promote your business. You can do this by engaging with Engage with your followers by responding to comments and messages. Also, you can follow other users in your niche to stay updated on trends and network with potential clients. Creating a good relationship with your followers can help generate traffic from Pinterest to your business website.

6 Use Pinterest Analytics

Pinterest offers analytics to help you track your performance and see what’s working and what’s not. Use this data to optimize your boards and pins for maximum visibility and engagement. The insight your get from this tool can help you make better decisions and customize your content.

For instance, if the impression you are getting is on mobile, you can optimize your website for mobile. To use this tool, simply log in to your Pinterest business account and then locate the Analytics tool at the top of your screen and tap on Overview.

Finally, Pinterest can be a useful tool for freelancers to exhibit their work and attract new clients. By creating a professional profile, optimizing your pins, and engaging with your followers, you can use Pinterest to take your freelancing career to the next level.

READ MORE: Pinterest Marketing – Pinterest Marketing Strategy