Hey there! Would you like to start a blog on Instagram but don’t exactly know how to get started? Guess what? In this review, we will be showing steps and guidelines on how to start a blog on Instagram. Whether you’re a novice or have little knowledge of Instagram blogging, this article is for you. In the meantime, Instagram is without a doubt one of the most popular social media platforms, with more than 1.5 billion users globally.
It is also a popular platform for professional and non-professional individuals; that is, Instagram is used by business owners, organizations, companies, and people with no business or company. However, just like Twitter, Instagram is a visual microblogging platform, which means you can share pictures and videos with short text as opposed to traditional blogging. So, an Instagram blog means a person with an Instagram account sharing their life online, their passion, or simply promoting their brand and businesses. In simple terms, when you post a picture or video along with a caption on Instagram, you’re blogging on the site.
Benefits of Instagram Blogging
There are so many benefits to blogging on Instagram as a blogger. And in this section of the article, we will be discussing some of these benefits.
1 Instagram Blog is Free
Joining and blogging on Instagram is completely free of charge. You don’t need to pay a dime to start blogging on this website. All you need is a mobile device, a stable internet connection, and an Instagram account.
2 Drive Traffic to Your Business
Another benefit of an Instagram blog is that you get the opportunity to drive traffic to your traditional website or business. As a business owner, you can start a blog that helps promote your business’s products and services, thereby directing followers to your blog. Or even connecting with your targeted customers from around the world on the site.
3 Build an Online Community
Blogging on Instagram also enables you to build a strong online presence. By engaging with your social media platform, other social media users can express themselves on your page. It is also an excellent opportunity for you to connect with your audience, thereby fostering a sense of community.
How to Start a Blog on Instagram
Now that you’ve learned what Instagram blogging is all about and its benefits, we will be discussing how to start a successful blog on Instagram as a novice. It is important to note that starting a blog on Instagram requires determination and patience, as it may take a lot of time before you can build a strong community.
This is due to the fact that there are so many people offering the same services and products as you on the platform. So, to grow on this platform, determination, and patience are key, as is offering a unique service and product. Here are the various ways to start blogging on Instagram:
1: Create an Instagram Account
The first step to starting a blog on Instagram is creating an Instagram account. This particular step is for people without an Instagram account. Meanwhile, creating an Instagram account is simple and straightforward. You can either create an account on the mobile app or visit the official Instagram website online.
To successfully create an account on Instagram, you will need to provide your personal or business information and details. This information includes your name or business name, mobile number or email address, a strong password, and other required information and details.
READ: How to Set up an Instagram Business Account
2: Select a Niche for Your Instagram Blog
After successfully creating an Instagram account, the next step to starting a blog on Instagram is selecting a niche that suits your business. If your Instagram blog is based on travel, then your niche is travel.
However, if you are interested in fashion, your niche will be fashion. There are so many niches on Instagram to choose from. Apart from travel and fashion, other niches include food, lifestyle, money, body care, and a lot more. Just select a niche you like and post content related to it on the platform.
3: Create a Catchy Bio
Next, create a catchy or captivating Instagram bio. As an Instagram blogger, you need a bio that lets viewers know what your blog is about. On Instagram, your bio is the little snippet of text below your profile picture.
This bio is an opportunity for you to show everyone who you are, what your blog stands for, and who you serve. On Instagram, your bio is limited to 150 words. You can write a quote on your bio, or you can share your contact information, such as your email address and mobile number, on your bio.
4: Pick or Source for Attractive Images and Videos
Another important step you need to know when creating an Instagram blog is picking and sourcing attractive videos and pictures. As stated above, Instagram is a visual platform where you showcase your brand or business through pictures and videos.
So for your Instagram blog, you need attractive pictures and videos that match your niche. It is important to note that you don’t always have to use your own images for your post. There are currently free websites and platforms where you can source attractive pictures and short videos, such as Pexels, Pixabay, etc.
5: Create Your Instagram Blog Post
After taking or sourcing attractive pictures and videos, you can start writing your Instagram blog post. You will need a short and captivating caption for your blog. You don’t necessarily need a long caption to tell your story or what your brand stands for.
With a short and catchy caption, you can pass your message to your audience. Note: When writing your Instagram post, ensure to capture your reader’s attention right from the first line of your post.
6: Use Relevant Hashtags For Your Post
One of the best ways to grow your Instagram blog is by using relevant hashtags. Using hashtags will enable users to find your post quickly. If you aren’t sure what hashtags to use for your blog, you can use Later.com to find the right hashtags for your post. This tool will provide you with different hashtag suggestions and similar hashtags or hashtags commonly used with that hashtag.
7: Interact with Other Instagram Users
The last and final stage is interacting with other Instagram users. The main essence of social media is to enable you to interact with other users. You can like and comment on other users’ posts and then follow them. Interacting with others will enable people to check out your profile and follow your blog.
Also, interact with your followers and fans, as this will enable them to comment on and like your other posts. It is important that you build a good relationship with your fans if you want your Instagram blog to grow and gain an audience.
Creating an Instagram blog is easy, and it won’t even take a few minutes of your time to create an account, source images, and create your first blog post. With the above steps and guidelines discussed in this article, you too can create your own Instagram blog and start earning on the site. The best part is that you don’t need to spend a dime before using this platform, so what are you still waiting for?