Hello there! If you are looking for how to use Instagram Collab Posts in your social media strategy, then you have come to the right place. This article aims to provide you with steps and guidelines on how to collab post on Instagram. Meanwhile, a lot of people are looking for ways to grow their Instagram, and connecting and collaborating with accounts and brands is one of the possible ways to do so on this social media platform.
For this reason, a collab post is another way that you can do this easily and efficiently rather than working alone.Plus, this process has a lot of benefits and if you’re interested in learning how to make use of this feature for your social media strategy, read on.
What is a Collab Post?
Collab Post was first introduced to this social media platform in 2021. So, this feature enables 2 accounts to share or upload a reel or feed post. In other words, the first author can tag or label another account to become a co-author or co-partner and be posted from two different accounts. Additionally, a collab post from or between two accounts indicates:
- The post will be split with the accounts’ sets of followers.
- Both accounts will share comments, views, and likes.
- The names of both accounts will show on the header of the post.
- The post will be on the grid of both profiles.
So, if you are working or collaborating with people, this is the perfect way to present and promote your content on Instagram. Content creators, small businesses, and brands are no exception.
Types of Instagram Collab Post
There are different types of collaboration posts on Instagram. Here are some examples that you can use to grow your account:
- Giveaway.
- Brand Partnerships.
- Motivating Collaborators to be Creative.
- Partnership with Content Creators and Influencers.
- Product Launches.
- Supporting Communities.
- Collaborating with Yourself.
So, you can be able to use these collaboration ideas to grow and boost your audience as well as engagements.
Why Use Collab Post On Instagram?
As mentioned earlier, there are amazing benefits that you get to enjoy when you use Collab posts on Instagram. One of the most important reasons you should use collab posts is because it is efficient and easy to help boost the influence of your content.
Secondly, using collab posts on Instagram helps you gain more followers. A lot of people think that is method is inefficient and not effective but on the contrary, it is. The more you are shown in feeds, the more new people will see your brand.
Making use of collab posts also helps users drive and boost their engagement. The more you engage and interact with people through these posts, your exposure will increase. Speaking of exposure, collab posts also help you increase this. So, when you share a post online with your co-partner, more eyes will find your brand and create awareness.
How To Create Collab Post on Instagram
Creating a collab post on Instagram is very easy. However, before you proceed, you need to make sure that you invite your collaborating partner first. So, once they accept your invitation, the posts will now be shared from both users’ accounts.
But keep in mind that the initial author or creator is the owner of the post. Therefore, if they delete it, it will disappear from the co-partner’s account. Moreover, the first author has to have a public profile to create a post.
Now here is how to create a collab post on Instagram:
- Connect your device to the internet.
- Open the Instagram app.
- Next, tap on the + sign.
- This is the create a new post.
- Then, upload the content you want and tap on the Tag People option.
- Tap on the Invite Collaborator option.
- Tap on the search bar search for the account and tap on their profile.
Wait patiently for them to approve of your request. If your invitation is approved, the post will be available on the feeds and grids of both account owners.
How To Accept an Instagram Collabs Request
If you ever receive an Instagram collaboration request and would like to accept but do not know what to do, it is very easy. Follow the steps below to proceed:
- Go to your Activity page.
- Next, tap on the Invite notification.
- Then, click on the Review option.
Lastly, tap on Accept and you have succeeded in accepting an Instagram collaboration request from another user. Finally, both parties can work together to grow the audience and promote their brands.