In this digital world of today, where online communication reigns supreme, social media has emerged as a vital tool that has helped shape public opinion, influence customers, and connect individuals globally. As a business owner seeking to improve your business’s online presence, the role of a social media manager has become not just desirable but essential.
If you find yourself drawn to this profession, then you should consider becoming a social media manager. In this guide, we will provide you with useful tips on how to become a successful social media manager.
Who is a Social Media Manager?
A social media manager is a person or a professional who handles the social media presence of a person or business. This is because many people use their platforms on social media to engage and communicate with their audience or followers.
Hence, a prosperous social media expert is someone who uses the best tools to schedule and plan posts, stay on trend, keep track of analytics, and much more. So, this means that if you are looking to work as a social media manager, you need to learn how to use the right social media tool.
Responsibilities Of A Social Media Manager
Here are the responsibilities of a person working as a social media manager for a company or a person:
- Planning and scheduling social posts.
- Creating content for different platforms.
- Measuring ROI using a social media campaign calculator
- Searching for important organized content.
- Keeping track of the social analytics
- Creating a social network strategy
- Engaging with your audience.
- Tracking trends.
And many more. If you want to be able to do these types of activities and you are not prepared or do not have the skills, then you need to work harder on becoming a social media manager with the tips in this content.
Qualifications and Requirements Needed
To be able to work or become a social media manager, you need to have or develop certain skills and have some qualifications that can make you a professional. Here are some of the qualifications that you need to have:
- Time management skills.
- A bachelor’s degree.
- Written and verbal communication skills.
- Data analytics skills.
- Work experience.
If you possess all of the following, you have the qualifications to become and work as a social media manager.
What is the Average Salary For a Social Media Manager?
The average salary of a social media manager is $58,179 per year and $33.79 per hour. However, the salary of a social media expert differs depending on your position, location, the company you are working for, experience level, education, and other factors.
How To Become a Social Media Manager
If you want to begin your journey to becoming a social media manager, follow these steps below to get started. Though it may be easy, if you are consistent and determined, you will be able to achieve your goals. Now let’s begin:
- Gain experience in social media marketing strategy.
- Complete Training.
- Obtain a degree and important work experience.
- Develop your social media page and upload helpful content.
- Find out how to use general marketing analytics and social media.
- Create an online portfolio.
- Follow companies that approve of you on their social channels.
Gain Experience in Social Media Marketing Strategy
One of the ways to become a social media manager is to gain experience and grow in the world of social media marketing strategy. Moreover, this step is very important because a lot of companies and organizations look out for this qualification before considering anyone.
What’s more, you can get in touch with a friend or family member with a small business and ask them why they post on social media and how it helps them grow their business. This process is also known as research.
Complete Training
Another step is to complete your training. Undergoing one is also paramount if you want to obtain a degree. Besides, you can take online social media management courses on different platforms. More importantly, with the training, you get to develop, find the skills, and discover ways to overcome challenges when they arise.
Obtain a Degree and important Work Experience
After undergoing training, the next step is to obtain working experience and a degree. Though not all social media expert vacancies require candidates to have a college degree, it is advisable to have a bachelor’s degree. Some of the perfect programs include advertising, business, general communication, marketing, public relations, and many more.
Develop your Social Media Page and Upload Helpful Content
If you are on social media and you use your channel or account to share tips, then you need to work on developing it. What’s more, it is the perfect way to showcase your abilities and skills to the world. So, by doing so, you get to create engagement and opportunities for yourself. Upload content that your audience will find helpful and informative as well.
Learn General Marketing Analytics and Social Media
If you want to become a social media expert you need to find out and learn about social media and general marketing analytics strategies. Moreover, as a social media expert, you will need analytics to find out how content and campaigns are working.
What’s more, it also helps you find trends and discover how strong the content you are sharing is. In addition, general marketing analytics help you review clicks, comments, page views, impressions, likes, and shares.
Create an Online Portfolio
Another important step to becoming a social media manager is to create a portfolio online. Furthermore, you might be asked about your portfolio of past social media work during an interview. In addition, you can create a personal website with any hosting site and build a page to keep track of your portfolio.
Follow Companies that Approve of you on their social Channels
Finally, follow companies that like your content on social media channels. You should also follow top brands in these industries to be able to communicate with their followers and gain working experience. If you have no idea who to follow, then research them on social media and find out their official platforms.