Best Times To Post YouTube Videos

For all the content creators who are constantly creating videos for their channels, always ask the best times to post YouTube videos. Everyone with a social account knows the importance of succeeding on varying platforms. YouTube, being one of the most popular media, has thousands of creators with content in specific niches to share with their audience.

However, a cause of major concern for these people is knowing the best times that they can upload videos to their accounts. Similarly, they are interested in knowing the best period when their target audience can engage with their posts or video uploads.

Best Times To Post YouTube Videos

This is because knowing the right time to upload videos to YouTube will give you a chance at better engagement and more visibility with a new audience. Still, there is no universal time for when you should upload your YouTube videos. It’s all just a matter of experimentation and finding the schedule that works for you.

Does Posting Time Matter on YouTube?

It is important to have a time schedule for when you post videos to your YouTube channel. So, posting content that your target audience loves at the right time will yield you a higher engagement. The more engagement you have, the more YouTube pushes your videos to a broader scale.

Why is the Best Time to Post on YouTube Different?

If you do your research on when to post on YouTube, you will find that different people will tell you different times to post on your channel. Despite the fact that YouTube doesn’t necessarily need a specific time for upload, there are still varying sources saying various times to post on YouTube.

Why are they different, you ask? Well, different people have different niches with different target audiences. So, you have to study YouTube’s algorithm to know the best time that works for you. It is also advisable to post an hour or two before your peak time on your channel.

When is the Best Time to Post YouTube videos?

One solid fact you should know about posting on YouTube is that you need to post outside of regular work hours. Most people will wait until after work to watch the longer videos, and you should be aware of the surrounding time to post. Here are some researched and valid time periods when you can post on your YouTube channel:

  • Monday, 2 p.m. to 4 p.m.
  • Tuesday, 2 p.m. to 4 p.m.
  • Wednesday, 2 p.m. to 4 p.m.
  • Thursday, 2 p.m. to 4 p.m.
  • Friday, 2 p.m. to 4 p.m.
  • Saturday, 9 a.m. to 11 a.m.
  • Sunday, 9 a.m. to 11 a.m.

These are time brackets that give you an idea of how you can experiment with posting times and how the YouTube algorithm works. You can take it as a video you post at 2 a.m. and should be targeting people at 4 p.m.

How Do I Know What My YouTube Posting Schedule Will Be?

One good feature of YouTube is that it allows users to use the analytics report to understand more about how people watch their videos. Here are some analytic guides that will help you understand how your audience watches your videos:

Using the ‘When Your Viewers Are On YouTube’ Graph

This is a super helpful graph that allows you to track the time period your audience uses for your video. To clarify, using this graph will show you how long the people who currently watch your videos have been on YouTube. When browsing through the graph, the thicker the purple is, the longer they browse YouTube.

If you want to study this graph, you can visit your YouTube Studio and navigate to the Analytics option. Proceed to scroll down and see what your graph chart says.

The ‘Realtime’ Graph

This graph in your YouTube analytics shows you how many viewers you had per hour for any set time frame for the last 48 hours.

Unlike the first option, this analytic option will require a little more time to understand how it works. Still, you can find it in your analytics dashboard.

When is the Best Time to Post YouTube Shorts?

YouTube shorts are popularly known to be short videos that are up to 60 seconds long on the platform. Moreover, they are quickly getting more and more visibility on the YouTube platform. The most frequent shorts are after work hours. So, you can post your short video at the same time you post longer videos or at any other hour of the day.

How Often Should I Post on My YouTube Channel?

It all depends on what your target audience is, but it is important to always post consistently on your channel. Building your YouTube channel will require work and patience, and the results you will see will depend on how often you post. So, ensure you post at least once a week on your channel.