What are the best email marketing platforms? Before we take a look at some of the platforms that offer free email marketing lets get to know what email marketing is. Email marketing is a type of direct marketing that makes use of personalized mass emails to teach and convince customers in making a purchase.
This is a highly effective marketing strategy for business owners. With this tool, you can convert prospects into customers you can also make customers frequently buy your goods. Email marketing software has been in existence for a while. And it has been of great help to business owners looking to grow their business.
There are several email marketing platforms that you run to. Meanwhile, it is important you make use of any of them because email marketing is an effective way of connecting with your leads. You can also nurture and turn them into your customers.
However, the two biggest advantages of email marketing are prices and ease. Other types of marketing tools do not give you good prices and peace of mind.
How Does Email Marketing Work?
For people who are into small businesses, it is easy o set up and track an email marketing campaign. You can do this by adding a newsletter sign-up option to your website. For instance, when people sign in you can send newsletters to a growing audience and you can direct them to the newsletter from your social media profiles. Using a regular newsletter is a simple and effective way to send updates about your company, any upcoming events, and special offers.
Why is Email Marketing Important
Questions like this come up from people who do not see reasons why they have to use email marketing for their business. Let’s look at some of the reasons why this tool is important.
- Email is the No 1 most effective communication channel: There is nobody on the planet earth that doesn’t have an email account and the main aim of emails are to reach a wider range of people.
- Email just converts better: People who purchase products marketed through email spend 138% more than those who do not receive email offers.
- You own your list: With other social media platform your account can be deleted or suspended but this doesn’t apply to your email account.
There is no doubt that email is the best way to make sales online. So now that you know the importance, I would advise that you make use of any email marketing platform that you know.
Email Marketing Strategies
If you want to have an effective email campaign software just know it is going to take a lot of effort. So let me show you how you can make the most of your free email marketing software.
- Follow the law: Email marketers must follow the rules of the CAN-SPAM Act
- Build your own list: You have to make it clear when customers are opting into receiving your emails.
- Respect your subscribers: You have to treat your prospective customer with respect.
- Mix up your messages: Use your emails to build bonds with your customer by sharing your expertise or that of other people.
- Optimize for mobile: What this means is that if your email does not display correctly on mobile platforms your audience will think you don’t know hoe to craft an email properly.
- Follow a schedule: You must stick to s schedule when doing a newsletter.
When email marketing is done properly it becomes an effective sales driver. But when it is done wrongly it can come across as spam that annoys customers. These strategies will help you broaden your reach and attract customers. you just have to put in all your efforts.
Best Email Marketing Platforms in 2022
Free email marketing software is not meant to be expensive. But nevertheless, you can find plenty of free email marketing platforms that can help you save time and money. Now let’s take a look at some of the best emailing platforms.
- Benchmark Email
- HubSpot Email marketing
Most of these free email marketing platforms come with good features even without the need to upgrade to a paid loan. So, if you are a small business owner or a marketer you should be able to make use of them while saving time and money. I hope this article was helpful.