Hey there! Would you like to advertise your products on TikTok, thereby reaching more potential customers and generating more revenue? If yes, then you should consider opting for TikTok ads. In this guide, we will delve into what TikTok Ads is all about, how it works, the cost, and how to successfully set up an account.
TikTok ads are promoted content on TikTok that an organization or creator pays to show to a specified target customer. This content is usually full-screen video. The main essence of this feature is to help brands, business owners, and creators promote their products and services and reach the maximum audience.
So, TikTokads are advertised content that creators or brands pay to display to a particular target audience. Additionally, this is a form of marketing on social media that helps brands create and share awareness of a specific service or product online.
With millions of users on TikTok, you can utilize this powerful feature to grow your brand, reach more potential customers, and generate more revenue. Whether you’re a small or large-scale business owner, this is an ideal tool to make use of.
Types Of TikTok Ads
There are different types of TikTok ads that help with various marketing goals and objectives. Here are some of the most well-known types:
- TikTok Video Ads
- In-feed Ads.
- Playable Ads.
- Pangle Ads.
- Spark Ads.
- Shopping Ads.
- Image ads
- Carousel Ads.
TikTok Video Ads
This is one of the most frequently used advertising mediums on this social media platform. To use TikTok video ads as a creator or brand, you will need to create videos and upload them using the TikTok Ads Manager account.
In-feed Ads
In-feed ads are a type of advertisement that shows up in TikTok users’ feeds with other organic posts. This type of ad is created by the TikTok Ads Manager Interface.
Playable Ads
Playable ads are a type of advertisement on TikTok that is simple and in the form of mini-games. So, this is efficient when it comes to boosting engagement and interaction.
Pangle Ads
The Pangle ads are uploaded through the use of the TikTok Audience Network, which provides more ad placement possibilities.
Spark Ads
This is a special type of advertisement that helps improve organic posts and content from any account on TikTok. Moreover, Spark ads pop up in the user’s profile.
Shopping Ads
For the shopping ads, you can access live shopping ads, video shopping ads, and catalog listing ads. So, you can sell and promote your products on TikTok directly.
TikTok image ads
The image ads are available and can be accessed through Pangle placements and the Global App Bundle. What’s more, in this type of ad, still images with ad text, brand, app, or name will be added.
Carousel Ads
When you use this type of advertisement on TikTok, you will be able to upload up to 10 images and caption them in one ad. However, you can only access it on BuzzVideo in the TikTok news feed app series.
How Does It Work?
Setting up TikTok ads is very simple and hassle-free. So first, users will need to create a business account where they can manage, keep track of, and build their ads. Next, you will describe your business and set up the payment type.
After this step, the fun begins. Users will have to select between the simplified or customized ad manager mode. Moreover, when you make use of these modes, you will be able to build your advertisement into levels.
First, list out your campaign, explain your ad group, and you can set up your individual ads. But keep in mind that you can always change the modes whenever you want. This means that no mode is permanent.
TikTok Ads Spefications
When setting up your TikTok ad to ensure your page’s success, you need to make sure that you are making use of the perfect format, size, and shape. Here are the excellent specifications for TikTok ads:
- Video Length: 5 to 60 seconds
- Aspect Ratio: 9:16, 1:1, or 16:9.
- Video File Size: 500MB maximum.
- Minimum Resolution: 540x960px, 640x640px, or 960x540px.
- Video File Type:.mp4,.mpeg,.mov,.avi, or.3gp
How Much Do TikTok Ads Cost?
The price or cost of using TikTok ads differs, and it is based on your campaign objectives and bidding strategy. So, as a TikTok user, the platform makes use of an auction and bidding model.
So, when you use this, you can set a specific bid per video, impression, or click. However, there is a minimum amount for both ad groups and campaigns. Beginning with the minimum ad group-level budget, which costs $20 per day, and the minimum campaign-level budget, which is $50 per day,
How To Set Up Your TikTok Ad Account For Your Business
To be able to use ads, you need to have an account first, and to be able to set up a TikTok ad campaign, you need an account. But do not worry, because setting up a TikTok ad account is very easy. Here is what you need to do:
- Firstly, create a business account for yourself.
- Give details and outline your business.
- Provide your billing information and details.
- Choose a payment type.
- Choose your ad manager mode.
- Lastly, create your ad.
Once you are done creating your ad, confirm that all your information is correct, and then, lastly, submit it. After submitting it, it will take 24 hours for it to be reviewed. But you need to make sure that there are no errors and that you meet the requirements.